Twitter says that working to create some of its hashtag pages gracious to search engines has generated a huge increase in search-connected visits
Think social media has killed search
as a traffic driver? Think again, given that social media giant tweet shared
today that SEO has helped it generate a 10-times increase in logged-out guests
to its web site.
The news came through the Twitter
Analyst Day result today. Twitter’s director of result organization Trevor
O’Brien said the business made a change earlier this year to ensure that search
engines like Google & Bing could improved access 50,000 accepted hashtag
pages — page where Twitter has compile tweets and information relating to a thorough
hashtag.
For example, if you were interested
in the #Alex FromTarget hashtag that go viral last week, you power search for
that on Google. If so, Twitter’s hashtag regarding it ranks in the apex
results:
Twitter says making this change
increased the number of logged-out users coming to its site by 10-fold, in fact
raising the number from 7.5 million per month to the current 75 million per
month.
For logged-out users, the main
call-to-deed on these pages is to promote them to sign-up for Twitter. though,
Twitter is explore other ideas on how to make funds off these pages.
Ironically, Twitter once had huge amount
of Google traffic pending its way throughout a deal it has struck with the
search giant. That deal fell distant in 2011. For more background on that, in daylight
of today’s news, see our companion account on promotion Land:
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tactics.
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