Optimize Information tab

When it comes to creating a Facebook page for your business, you should not ignore the Information tab. This component is the same as in the "About Me" to your Facebook account. In this section, you can say to the fans of the brand, what your company does and what makes it unique. You should also remember to keep it casual, friendly tone that works best on Facebook.
Wall Post useful content
What you send will appear in the News Feed wall fans. Thus, you have to make sure that what you write is something useful for fans. Some content that works are links to articles related to your niche, the coupon will save fans of the product, the announcement of new products as well as useful links to online tools.
Ask your Fans
Apart from publishing content on the wall, another way to keep the fans involved is to ask questions. You can make an open question or create a poll asking your opinion on the proposal. This is a great way to inspire fan loyalty to its own page, and also keeps them involved.
Run Contests
Facilitating competition is another way to inspire fan loyalty of followers of your page. It is also a good way to create new fans. Apart from opening the contents of the fans, it can also encourage them to participate in the delivery of money or the value of the product freebies.
To avoid spam
Spam is a big no-no in marketing, and social networking sites. When locked RSS news fan becomes an endless sales pitch, is sure to irritate them. Turn, is likely to be withdrawn from your website or not. One of its features is losing access to hundreds of other users.
Supervise your page statistics
Aside from creating a Facebook page, it is also important that you learn to Administration Panel burrow things. This will help you control the content and scope of its demography fans. This way you know how to adjust the content based on your audience.